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Merchant Services

Home > Merchant Services > Gift Card > Points to consider

Merchant Services

Points to consider

How will you issue the card
- How will you issue the card
- You need to contact a card manufacturer in order to issue the stock of cards. CCM can help you and coordinate with the manufacturer of your choice.
- Cards can be on magnetic support only or chip enabled. It all depends on the uses of the card and the expected volume of the transaction.
- The card design and artwork also needs to be prepared, it can be common for all your card's base and you can alternatively segment several designs for each group of customers
- CCM will provide you with advice on the most suitable solution for your product taking into consideration the services you require in your gift card and the volume of transactions and cards you estimate to issue and circulate
What are the features of your card
- Your card can be accepted only in your shop or over a faction of shops.
- It can be used to pay in USD or LBP.
- Will you allow the reloading of the card or is it for a one time use (disposable) meaning that once the card balance is used, the card can be thrown away
- Do you want your Gift card to have a bar code for stock management and replenishment purposes
- Do you want to allow cardholders to be able to perform card balance inquiries from the CCM POS menu in your shops, should highly secured activation be available on all POS or at certain cashiers only.
- How will you price the card in your own shop, where will you sell it, and on which stands
- CCM will assist you in deciding on all of the above points meaning card issuance needs and will customize the POS application in accepting your gift card as per your requirements.
How will you manage back office and accounting
- You will need to manage your own customer database where you might hold all confidential information.
- CCM will provide you at the end of the day an electronic file that includes transactional details for your own processing.

A Gift card can help you attract new customers.It is a marketing and promotional tool in your hand that CCM can help you customize according to your requirements and market strategy.

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