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Home > Merchant Services > Loyalty Card > Points to consider

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Points to consider

How will you issue the card
- You need to contact a card manufacturer in order to issue the stock of cards. CCM can help you coordinate with the manufacturer of your choice.
- Cards can be on magnetic support only or chip enabled. It all depends on the uses of the card and the expected volume of transaction.
- The card design and artwork also need to be prepared, it can be common for all your card's base and you can alternatively segment several designs for each group of customers
- We recommend an online real time transaction process model to allow a loyalty point balance update on sales tickets after each loyalty transaction and for the redemption operation on the POS.
- CCM will provide you with advice for the most suitable solution for your product taking into consideration the services you require with your Loyalty card and the volume of transactions and cards you estimate to issue and have in circulation.
What are the features of your card
- Your card can be accepted only in your shop or over a group of shops.
- Will you need the POS to provide your customer with a total point balance after each use
- The value of your Loyalty point
- How will you distribute the cards and what information will you need printed on the face of the card
- Which stands or cash registers will allow redemption in the shop
- CCM can assist you in deciding on all of the above points meaning card issuance requirements and will customize the POS application in accepting your Loyalty card as per your requirements.
How will you manage back office and accounting
- You will need to manage your own customer database where you might hold all confidential information.
- CCM will provide you at the end of the day with an electronic file that includes transactional details for your own processing.

Loyalty cards are often assimilated with customer fidelity and retention.CCM is ready to assist you in the issuance and acceptance of your own branded Loyalty card.

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